Kelly Burton is a writer and communications professional living in Washington, DC. She currently works as the Associate Director for Advancement Communications at the National Parks Conservation Association. She holds a master's in public relations and corporate communications at Georgetown University and a bachelor’s from Florida State University. She enjoys reading, running, traveling, hiking and being outside. She is currently learning to play tennis and is improving…slowly.
I worked with a colleague to spearhead the strategic messaging for NPCA’s centennial campaign and wrote top line messaging.
A communications plan for leather goods brand Quavaro created for master’s capstone project.
A twice-yearly report on NPCA’s impact on parks and a look at the year ahead aimed at a donor audience.
I wrote the case for support for NPCA’s centennial fundraising campaign, highlighting the organization’s goals and vision.
An op ed written for the Public Relations Writing course at Georgetown University.
An op ed placed in the Sun Sentinel from an H+K client regarding the impact of a high speed rail project in South Florida.
I worked with 30+ employees across the organization to create an atlas of NPCA’s landscape conservation work.
Call to action speech using Monroe’s motivated sequence written for a speechwriting class.
A press kit created for International Monetary Fund as part of the PR Writing course, one of the program’s core courses.